For anyone familiar with the NCAA’s long history of prohibitions on athletes, the TV ads featuring Gonzaga star Drew Timme in a casino are jarring.

In one ad, Timme—wearing his Bulldogs uniform—dribbles a basketball amid slot machines at Northern Quest Resort & Casino in Spokane, Wash., as fans admire his trademark mustache. In another, Timme wears a Gonzaga sweatshirt to the roulette table and advises the man sitting beside him, “I like No. 2.”